My Creation of the Logo for Bergie’s Pub

This logo was created for the new burger and brew joint Bergie’s in Old Town San Diego. The video includes all the revisions made after client feedback a long the way. My client asked at first that he wanted a cartoon version of himself drawn in a fun way carrying a burger and a pitcher of beer. At first his thought was to have him walking with authority, as if “delivering the goods” confidently. As the process started, new ideas blossomed out of the art. He wanted the character wearing a fedora, which I’ve learned is constantly on his dome. I decided a bowling style shirt went well with the hat, but we ended up with the Hawaiian shirt, which goes even better. As I talked with him more, I learned that he was quite an accomplished skateboarder back in the Dogtown and Z-boy days so it was a natural progression to add a skate to the art. Soon after the logo was finished he asked to also add his girlfriend Karen since she was an integral part of the business, so I just made it a longboard and put them both on it, sharing the duties of carrying the burger and brew.